Planning A Website

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P lanning A Website

New Clients | What Is The Internet? | How Can I Use The Internet? | Planning A Website?

Strategy

A checklist of questions you need to consider when planning a new website, or revamping an existing one. If you don't have any of these motivations for getting a web page, you probably don't need one!

What do I expect to "get" out of a website?	What will be my measure of success?
Direct Web Based Sales - a virtual sales person www.amazon.com www.woolworths.co.nz	A $$ value A % value
Different business process/solving a problem www.fast.net/	Problem solved, or reduced Improved staff morale & education Reduction in costs
Meeting new customers - increasing national and international exposure www.corbans.co.nz	New enquiries Setting up agencies/resale Proportion of national & international visitors
Improved communication with existing customers www.ird.govt.nz	Fewer phone calls Shift from phone to e-mail, or direct to database More informed enquiries More sales from existing customers
Fulfil an obligation to inform www.wcc.govt.nz www.huttcity.govt.nz	Reduce printing costs Improved consultation/fewer complaints More/better submissions More requests for documents
Enhancing brand - keeping up with the "Jones's" www.nationalbank.co.nz	Having a web site Putting forward corporate image Winning awards, gaining media attention
Learning, testing, developing	Test area for new product releases Personal satisfaction and knowledge

Reality Check - Do you have what it takes?

Development & Production

Design Brief

What is the primary goal of this website?
Who is the primary audience?
What content do you have, and what is needed?
What design elements do you want brought to the website?
What is the timeline?
What is the budget?
Where will the website live? (Be hosted)
How will it be maintained?
Marketing participation

Content Development

Internal Resources

External Resources

Marketing & Launch

Time to advertise

Maintenance & Ongoing Development

For most organisations websites are such a new media that it's unrealistic to expect you will have achieved all your goals in the first "cut". Planning for development means that you'll get years of use from the site, rather than being a "one hit wonder"